Tried & Tested Methods
With a tonne of experience setting up social media from scratch and building up healthy engaged audiences I've become quite the chameleon with brand voices. It's not all about endless scheduling - getting to know your followers is a genuine pleasure and offers valuable insight into how you can reach people in original and enjoyable ways. For Zano Controls I started the #TeamZano hashtag for electricians to get a shout out and share photos when installing Zano dimmers. I also recruited people from twitter for their "Sparky of the Month" blog, which is still their most successful content marketing today. I can happily get you thousands of genuine followers, but even better, I can engage real leads with an authentic and insightful experience. Beauticians and builders, vapers and fitness fans, B2B or public service, let's find your personality.
SEO & Brand Awareness
Never underestimate the value of engagement. There are probably people out there looking for your product or service right now. What will they find? Social media can be a fantastic way for people to find and reassure themselves about you. And if design and content are well considered and supporting your brand effectively, you have a better reach, create a better impression and create opportunities to make real connections. Even the smallest companies are recognising the power of the pocket search and investing in web presence, because with real engagement it can be incredibly effective.
Building A Community
Success with social media marketing depends on so much more than scheduling. I back up all my marketing with hard data, but at the end of the day you can see success in much clearer terms - real growth and interaction with a relevant audience. If you are ever curious about what a successful profile looks like then there are two simple metrics to compare - 1. How many followers are there? 2. How much engagement is there? 50K followers looks amazing at first glance, but just look at the timeline - are there any likes, comments, retweets, shares? Or are there 50K people ignoring endless scheduled content? Social media should be exactly as it sounds - social! Creating relationships, building community and sharing things of interest. Hit me up and I'll share some insider tips too, after all the proof is in the pudding, so let's socialise!